About Us

Empowering leaders to realize their potential to fly higher

About CFI

Given the unprecedented demands being placed on Indian business leaders to grow their businesses and build sustainable organisations, leader development is becoming a mission-critical priority.

Given this crying need, the field of leader development has made rapid advances in its understanding of how leaders develop and its approaches to make such development happen.

The role of one’s personality, strengths, preferences, beliefs and the very personal nature of effort involved in becoming an effective leader, is now being increasingly recognized. It is in this context that coaching as a developmental experience has gained huge credibility.

Founded in 2006, CFI has played a pioneering role in popularizing Executive Coaching and its use for leader development in India in a culturally appropriate and contextually relevant manner.

CFI defines Coaching as a very personal, humanistic, result-oriented and one-to-one developmental relationship, structured through a formal engagement, between a motivated executive seeking help and a skilled and empathetic coach with formal coach education and organisational experience.

With a community of over 210+ Certified CEO Coaches and the deep expertise gained from having handled over 650 paid coaching engagements for over 50 reputed client organisations, CFI is today the most preferred destination for potential Coaches and clients, and a trusted source of thought about Coaching. Headquartered in Chennai, India, CFI also has contributed to nurturing a coaching culture by training over 213 leaders as coaches, with two published books to the credit of its founders.

Our Guiding Spirit

A truly loved and respected business leader, natural mentor and coach, Pradipta has helped shape the vision and direction of CFI since its inception.

As a coach and business leader, he added great value to the lives of the people he touched. As the co-founder and Chairman, Pradipta will be missed but his guiding spirit will keep energising us to go ahead and realise our potential as an institution.

Vision and Mission


To help leaders discover and actualise inner potential


We build and leverage world-class coaching capabilities to offer our clients leader development solutions that help leaders and therefore their businesses grow.

As pioneers, we promote the highest standards of professional excellence through research, education and advocacy within the coaching profession and the larger world of leader development

Our Credo

It starts from within



Touch lives
A niche
Coaching and its
allied disciplines
Helping from
the Indian lens
Bring depth
to our work
Industry leading

The CFI Way

The CFI way represents our enduring core, our lived values and our identity as a community of coaches, as experienced by our stakeholders.

How we as an institution and as individuals are experienced by our coachees and sponsors is
what finally matters and is the true test of our values in action.

Here is how we would like to describe The CFI way.

  • CFI Coaches are highly competent, insightful, rigorous and result-focused.
  • They are humane, trustworthy, empathetic, passionate, genuine and open.
  • They are reliable, making a difference and going the extra mile.
  • They are ethical, committed to doing the right thing by the coachee and promoting
  • They are generous and have a strong learning orientation.

 CFI has put in place a few critical vehicles to help CFI Coaches learn to live The CFI Way.
These include:

  • The CFI Coaching philosophy
  • CFI Competencies
  • CFI’s standards of professional excellence
  • CFI’s emphasis on Continuing Professional development and Supervision helps promote
    learning and development and continued adherence to The CFI Way.

The CFI Coaching Philosophy

CFI promotes a holistic approach to coaching that is coachee centric in spirit, humanistic by orientation, empowering by style and eclectic by design. It prepares its Coaches to be highly skillful in their coaching conversations and deeply mindful about the psychological dimensions of Coaching and to stay committed to the ethical framework. CFI’s coaching efforts focus on bringing about change to manage problems and develop unused opportunities.


The CFI Competency Framework

The CFI competency framework consists of five inter-connected competency themes and twenty-two competencies. All our coach education programmes are designed around these competencies.

The CFI Community

What sets CFI apart is its enviable community of Coaches. CFI’s empaneled Coaches come from very rich and diverse backgrounds. However they have many things in common – an average corporate experience of at least 25 years which means that they have all been there and done that, impeccable academic qualifications from some of the best institutions in the world, deep expertise in their functions and domains, rigorous training in CFI’s models and methodologies which helps them bring a high degree of uniformity in their approach. Above all, they have a deep interest and commitment to engage in a meaningful relationship through which their clients achieve their potential.

CFI’s Continuous Professional Development Programme (CPDP) endeavours to consistently provide a platform for learning as well as for professional & practice development that is championed by members for members, under the guidance of a passionate team of senior CFI Coaches.


The CFI HUB is a unique platform that brings the entire community together to seek & share ideas, disseminate information & engage in real-time discussions on subjects of professional relevance. The Hub is the core platform on which the Continuing Professional Development Programme (CPDP) benefits are delivered.

As an organisation, we continue to reinvent our processes to stay ahead of the ever-changing coaching and leadership needs of organisations. Reforging our brand identity is just one of the steps we have taken towards making CFI ready for tomorrow and beyond.

Inspired by the idea of kindling your inner potential, the new CFI logo integrates a hand within the flame, creating a visually memorable mnemonic. This unit is placed above the ‘I’ to give it the appearance of a torch. The colours have been chosen to highlight the most important aspects of the brand. While red connotes energy, enthusiasm, passion and power, grey showcases wisdom, intelligence, stability and dignity.