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Coaching for communication effectiveness
Is communicating effectively a critical leadership competency?
At first glance, one may assume that by the time one reaches a leadership position, one has mastered the art and science of communication. But that is not always true.
The complexity
Communicating effectively has become a rather complex skill for at least three reason:
- The attention span of stakeholders is extremely low, especially at senior levels – so your window to deliver your message is very short
- People are becoming increasingly “touchy” – so we need to use semantics that are very responsible
- Leaders are expected to influence and obtain support for their ideas and proposals without relying on the hierarchy, so communication is business critical