For God’s Sake – Adman on the Business of Religion

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A brilliant 4D documentary’-Financial Express ‘A must in every B-school library-Business India Ambi Parameswaran has developed a fascination for how Indians are becoming more religious, but also more consumption driven.

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Strategic Brand Management Indian Version [with Prof K L Keller and Prof I Jacob],

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The main focus of this book is the concept of brand equity.

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Building Brand Value

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Marketing is about building brand value for the consumers, society and intermediaries.So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India?

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Nawabs Nudes Noodles – India Through 50 years of Advertising

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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country’s culture, politics and economy in the last fifty years.

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Brand Building Advertising – Concepts & Cases Book I & II

“Advertising is salesmanship in print”. Today, Indian advertising presents a kaleidoscope of imagery-global brands battling local brands, regional brands battling national brands, “value” brands battling “better value” brands.

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SPONGE: Leadership Lessons I Learnt From My Clients

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LEADERSHIP LESSONS I LEARNT FROM MY CLIENTS Early in Ambi’s career, he realised that some of the best lessons can be learnt if people just listen to and learn from customer interactions.

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